WEBVTT X-TIMESTAMP-MAP=LOCAL:00:00:00.000,MPEGTS:900000 00:00.000 --> 00:01.550 [MUSIC PLAYING] 00:02.350 --> 00:04.920 AKIKO FUJITA: A big shake-up in college football. 00:04.920 --> 00:08.760 The Big Ten is getting bigger. 00:08.760 --> 00:13.200 USC and UCLA are leaving the Pac-12 to join the-- 00:13.200 --> 00:14.863 is it even the Midwest conference? 00:14.863 --> 00:15.730 BRIAN CHEUNG: Not anymore. 00:15.730 --> 00:17.230 AKIKO FUJITA: I mean, it's happening in 2024. 00:17.230 --> 00:19.230 Josh Shafer is here to console me. 00:19.230 --> 00:20.610 I've got my USC hat. 00:20.610 --> 00:21.550 JOSH SHAFER: Yes, of course. 00:21.550 --> 00:22.950 AKIKO FUJITA: We had a family conversation 00:22.950 --> 00:26.200 yesterday about what this means for USC's traditions. 00:26.200 --> 00:27.000 It's a big deal. 00:27.000 --> 00:27.800 JOSH SHAFER: Yeah. 00:27.800 --> 00:29.250 And really, what it means-- and we've known 00:29.250 --> 00:32.700 this for a little while-- is we care about traditions 00:32.700 --> 00:34.800 as college sports fans. 00:34.800 --> 00:37.080 The institutions don't really care about their traditions 00:37.080 --> 00:37.410 anymore. 00:37.410 --> 00:39.177 And they're going to go where the money flows, right? 00:39.177 --> 00:40.710 And we can pull up a graph that we have here 00:40.710 --> 00:43.860 that shows projections for what these conferences are 00:43.860 --> 00:44.760 going to pay out. 00:44.760 --> 00:48.300 So the top two conferences there are the Big Ten and the SEC. 00:48.300 --> 00:50.760 Those are right around $100 million. 00:50.760 --> 00:55.380 It's basically double what the Pac-12, the ACC, the Big 12 00:55.380 --> 00:57.330 are going to be paying out down the line. 00:57.330 --> 01:00.150 It's an easy decision for USC and UCLA. 01:00.150 --> 01:01.780 They're going to chase the money. 01:01.780 --> 01:04.090 I really hope it works out for your Trojans, Akiko. 01:04.090 --> 01:05.190 AKIKO FUJITA: But I'm not worried 01:05.190 --> 01:06.660 about it working out for USC. 01:06.660 --> 01:07.560 Let's put it that way. 01:07.560 --> 01:09.570 When USC is good, they'll be good. 01:09.570 --> 01:12.360 But just the reality is, these Power 01:12.360 --> 01:14.770 Five conferences-- used to be Power Five conference, 01:14.770 --> 01:15.690 it just doesn't exist. 01:15.690 --> 01:16.717 Where is this all headed? 01:16.717 --> 01:17.850 JOSH SHAFER: I think it's probably 01:17.850 --> 01:19.140 headed to two big conferences. 01:19.140 --> 01:20.190 We're talking about the SEC. 01:20.190 --> 01:21.390 And we're talking about the Big Ten. 01:21.390 --> 01:23.010 And really, we're only talking about the teams 01:23.010 --> 01:24.960 that we want to talk about from those other conferences. 01:24.960 --> 01:27.060 Those are the only other teams that become relevant. 01:27.060 --> 01:29.040 And that's a big discussion we can get into about where 01:29.040 --> 01:30.240 those other schools might go. 01:30.240 --> 01:31.470 But it's streaming. 01:31.470 --> 01:34.320 The Big Ten has media rights coming up that are valued 01:34.320 --> 01:35.670 at over a billion dollars. 01:35.670 --> 01:38.580 And that was before they added USC and UCLA. 01:38.580 --> 01:41.850 Someone's going to pay a pretty penny. 01:41.850 --> 01:42.940 And you can see right there. 01:42.940 --> 01:45.270 Those are the companies that are reported to be involved. 01:45.270 --> 01:47.340 That big company that we talk about a lot here, 01:47.340 --> 01:50.640 Apple, reportedly made a call last night to the Big Ten, 01:50.640 --> 01:53.280 saying, hey, we haven't talked in a while. 01:53.280 --> 01:54.780 I'm interested in that. BRIAN CHEUNG: You up? 01:54.780 --> 01:55.650 JOSH SHAFER: Yeah. 01:55.650 --> 01:58.650 And I think it's a great way for Apple to get into sports if you 01:58.650 --> 01:59.790 get a big brand like that. 01:59.790 --> 02:01.510 They need to sort of step into it at some point. 02:01.510 --> 02:02.310 They want to. 02:02.310 --> 02:03.133 That's an entry point. 02:03.133 --> 02:04.800 BRIAN CHEUNG: I want to ask about the NIL element. 02:04.800 --> 02:07.097 And by the way, I'm holding this-- 02:07.097 --> 02:07.930 AKIKO FUJITA: Solidarity. 02:07.930 --> 02:09.389 BRIAN CHEUNG: Well, she threatened me-- 02:09.389 --> 02:10.139 AKIKO FUJITA: Can we show the Rose Bowl? 02:10.139 --> 02:11.520 BRIAN CHEUNG: Yeah, there's the Rose Bowl there. 02:11.520 --> 02:12.320 Yeah, we get it. 02:12.320 --> 02:13.860 You went to USC. 02:13.860 --> 02:14.850 The NIL implications though. 02:14.850 --> 02:17.640 Is this good or bad for players that are looking 02:17.640 --> 02:20.370 at USC or UCLA, knowing that-- 02:20.370 --> 02:21.630 I mean, yes, there's more revenue 02:21.630 --> 02:23.280 coming in from the Big Ten. 02:23.280 --> 02:25.530 But I mean, I imagine that's part of the story as well. 02:25.530 --> 02:27.120 JOSH SHAFER: I think it's probably good. 02:27.120 --> 02:28.860 And it's good for Big Ten players 02:28.860 --> 02:32.460 because now you have access to LA, California, Hollywood, 02:32.460 --> 02:35.310 which was the pitch for when Lincoln Riley, the USC head 02:35.310 --> 02:36.480 coach, just went over there. 02:36.480 --> 02:39.090 He brought over Caleb Williams, the quarterback from Oklahoma. 02:39.090 --> 02:41.440 And he had this picture of, we're going to Hollywood. 02:41.440 --> 02:42.240 It's a big market. 02:42.240 --> 02:43.770 And guys, today is the one year-- oh, we 02:43.770 --> 02:45.900 got Brian with the hat on now. 02:45.900 --> 02:47.440 BRIAN CHEUNG: Honorary Trojan. AKIKO FUJITA: I love it. 02:47.440 --> 02:48.540 JOSH SHAFER: I think, yeah, maybe 02:48.540 --> 02:50.907 Nike NIL deal coming soon. 02:50.907 --> 02:53.040 BRIAN CHEUNG: Hey, are you ready for those Rutgers games though? 02:53.040 --> 02:53.940 You can go to Piscataway. 02:53.940 --> 02:55.137 You can go see your team. 02:55.137 --> 02:57.270 AKIKO FUJITA: Yeah, I don't know if Piscataway's the first place 02:57.270 --> 02:58.620 I'm going to be going. 02:58.620 --> 03:00.057 I'll probably go to The Big House before. 03:00.057 --> 03:01.275 BRIAN CHEUNG: The Big House? Wow. 03:01.275 --> 03:01.560 AKIKO FUJITA: Yeah. 03:01.560 --> 03:03.027 BRIAN CHEUNG: I mean, she's already strapped 03:03.027 --> 03:04.060 in for Big Ten football. 03:04.060 --> 03:04.800 JOSH SHAFER: She loves Big 10 football. 03:04.800 --> 03:06.000 BRIAN CHEUNG: You're all aboard. Put your hat on. 03:06.000 --> 03:07.200 JOSH SHAFER: She doesn't want to go to Stamford for a game. 03:07.200 --> 03:09.660 AKIKO FUJITA: Every weekend is going to be like the Rose Bowl. 03:09.660 --> 03:11.460 That's my new one-- BRIAN CHEUNG: What do they say? 03:11.460 --> 03:12.870 Fight on. AKIKO FUJITA: Fight on. 03:12.870 --> 03:13.670 BRIAN CHEUNG: Fight on. 03:13.670 --> 03:15.200 Rah, rah, rah.